ABOUT THE PROJECT
Pico Improvement Organization, in partnership with renowned Los Angeles photographer Sam Comen, was awarded a grant from the City of Santa Monica’s Art of Recovery Program. The result is Our Pico, a portrait gallery celebrating the workers who invest their lives in Pico Boulevard’s economy, and that reveal the humanity behind the storefronts.
PIO chose to partner with photographer Sam Comen on the Our Pico worker portrait project because of his previous work. He has won praise for his focus on immigrant experience, working folks, and social justice issues. This aligns nicely with the diverse identities of the Pico community. While some streets in Santa Monica have boutique fashion shops, and high end restaurants and bars, Pico Blvd is a ‘working street’, with auto shops, hair salons, coffee shops, pet care and diners, and Sam's past projects showed great empathy and an engagingly intimate approach to capturing everyday working people. PIO's mission is to support our merchants and community, and his mesmerizing portraits of the workers who keep Pico's economy vibrant reveal the humanity behind our Pico storefronts.
Sam and a small production team visited twelve businesses, set up camera equipment, and captured the essence of the workers’ world in an individual, or group, portrait. These engaging portraits highlight hands-on work, family entrepreneurship, artisan craft and gig economy jobs. These workers roll up their sleeves, open the business each day, investing in person-to-person civic engagement, and do the work that keep Pico’s merchants thriving. Forty-one workers at twelve diverse businesses are included.
A collaboration with the Pico Improvement Organization. This project was made possible by Art of Recovery, an initiative of the City of Santa Monica Cultural Affairs.
Adriana Macias, owner and hair stylist
Adriana’s Hair Studio
2917 Pico Blvd
Born and raised in Santa Monica’s Pico neighborhood, Adriana is a one-woman operation. She opened the Hair Studio, her very first business, as the pandemic waned.
Kathy Lopez, dog groomer, with standard poodle Logan
Paws & Effect Pet Spa
3030 Pico Blvd
Four dog groomers and one dog washer work their fur magic in the back room of this charming, perennially voted “Most Loved Pet Store” on Pico. Kathy Lopez has been grooming since the store opened in 2017. The shop made it through the COVID-19 pandemic by setting up a doggy drop-off zone at the sidewalk.
Doug Whitney and Michael Hawelu, instrument repair craftsmen
McCabe’s Guitar Shop
3101 Pico Blvd
“George Harrison.” Mr. Hawelu says meeting the Beatle tops his list of epic moments from 32 years working at McCabe’s, where the famed back concert room is described in the LA Times as “the best guitar music west of the 405 Freeway.
Legends, traveling minstrels, and local talent pass through to play or get their guitars fixed at the oldest stringed instrument store in the city.”
Two generations of the Rodriguez family working at Gilbert’s El Indio: Estela ‘Tata’ Huerta, Patrick Rose, Andres Rodriguez, Fernando Rodriguez and Chavela Safron
Gilbert’s El Indio
2526 Pico Blvd
Gilbert Rodriguez, immigrant patriarch of nine children, and his wife Carmen, opened Gilbert’s El Indio in 1974. The restaurant was named ‘Most Loved Santa Monica Mexican Restaurant’ in 2023, for the umpteenth time.
His daughter Tata Huerta (pictured at left) shared that in the founder’s last days, she asked him “What do you want to say to us?”
He replied “Buena familia. Tengo bueno familia,” or “Good family. I have a good family.”
Alberto Santiago, chef, 5 years at Rae’s
2901 Pico Blvd
Breakfast all day, chicken fried steak, biscuits & gravy, and killer pancakes keep the regulars (who make up eighty percent of this classic diner’s customers) coming back for more since 1958.
Most of the staff has worked here, with its art deco design and film location pedigree, for longer than they can remember. “We are not family, but this is our second home” said server Maria Medina. Get here before they close at 2pm, and bring cash.
Rae’s Restaurant
Maria Medina, server, 27 years at Rae’s
Martin Sanchez, server, 10 years at Rae’s
Paul Silva, chef, 47 years at Rae’s
Ernesto Rivera, dishwasher, new to Rae’s
Camilo Ruano, Leo Lopez, Nick Lattanzio, Gaspar Garcia, and Jacob Borrero: automotive technicians
Joy Auto Repair
1319 Pico Blvd
What makes the auto shop, opened in 1995, so successful? Manager Gaspar Garcia (pictured fourth from left) said: “We recommend original replacement parts, we’re honest to a fault, we treat women customers as if they’re our moms, and we hire good souls.”
Camilo Ruano, technician
Lo/Cal Cafe
2214 Pico Blvd
Owner Hooman Baratipour emigrated from Iran nine years ago, and opened Lo/Cal on Pico Blvd in 2014. The journey is intrinsic to the name of the shop. Lo/Cal is derived from ‘local’ and also ‘lower California,’ as in Southern California.
Hooman Baratipour, owner
Anne Carmack, cook and artist
Ana Henton and Melanie Keedle, co-owners
Still Life Ceramics
850 Pico Blvd
Ana and Mel were beginners when they met at a mid-city LA pottery class. Their partnership is creative and unstoppable. In 2018, they opened a stunning studio in DTLA, then the soaring Pico studio arrived with the pandemic, and next month brings another incredible space in Ana’s hometown of Ferndale, Detroit.
Philip Jison, director of operations, with Olga Campos, kitchen manager
Lady & Larder
828 Pico Blvd
Lady & Larder’s owners and twin sisters Sarah and Boo Simms carefully curate the charcuterie, North American cheeses, wines, and fresh bread and flowers (sourced from woman-owned businesses and family farms) charmingly displayed in their jewelry-boxed sized store.
Prep chef Carlos Hernandez, cook Dionisio, chef Miguel Angel Rodriguez, and prep chef Pedro Velez
Upper West
3321 Pico Blvd
With no space in front to open a patio during the pandemic, the owners and employees at this art-filled, soaring space created a vital take-out operation and catering business to keep the entire staff working.
Miguel Angel Rodriguez (pictured at center-right) just became Head Chef after 14 years in the restaurant’s kitchen.
Dionisio, cook
Darwin Estrada, cook
Dolores Cabral, farmer
Pico Farmers Market at Virginia Avenue Park
2211 Pico Blvd
Ms. Cabral has been coming to the Pico Farmer’s Market with sweet carrots, peppers, onions, and more since 1998. Dolores and her dad, 92-years-old, work a four acre “urban farm” in San Bernardino County. He rides the tractor and Dolores follows, harvesting with a wheelbarrow.
Chao Her, farmer
Kym Otterstedt, market manager
With client Joe Baez
Tel's Barber Shop
2210 Pico Blvd
Brian’s father Tel Trujillo started working as a barber in 1955, before the 10 Freeway even existed, and eventually purchased this shop himself in 1974.
Brian and two sons Andrew and Jimmy Trujillo operate the shop today.
A young kid’s first haircut at Tel’s shop is a rite of passage. “We sometimes have three generations in here at once” said Brian.